MADD same message with a new twist

From EMC Ottawa South:

MADD for years has provided national education campaigns targeted at youth 16-18 years of age with unprecedented success rates due to diligently visiting high school after high school across Canada.

But as the times change, so does their message. MADD has updated their educational message to include the new and prevalent issue of drugs and driving. It is relevant now to have an anti drug-use and driving message specifically geared toward Marijuana.

"Everyone understands not to drink and drive but not everyone knows what technically constitutes impaired driving. Marijuana is easier to access for youth and has now risen above alcohol considering impaired driving rates," said Greg Thomson, MADD victim service representative.

Posted: 2/3/2011 2:26:00 PM

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